In a unique cultural endeavor, New San Cai debuted the first U.S. English-Chinese bilingual and Western-Eastern cultural magazine, The Middle Land Magazine, featuring harmonious fusion of content representing both Eastern and Western cultures, arts, history, architecture, commerce, health and traditional lifestyles. Its enlightening storytelling paints culture and history in its holistic and engaging fashion, the contents are amplified its sequential and artistic presentation. The Middle Land magazine is an inspiriting experiment in publishing and education, and appreciated by readers of all background.